Plate & Iron

Personal trainers · Reno & online

Trainer websites built to book intro calls.

We redesign websites for personal trainers and fitness coaches before we ask for anything. You browse your new site at a private link, and you pay only if you want it live: $99 setup, then $99/month or $999/year.

Get a free redesign See pricing
  • Freeredesign of your site
  • $99to go live
  • Cancelanytime, no minimum term
A phone on a weight plate showing an example trainer homepage
Example trainer homepage. Who you help, why to trust you, and how to book, all on the first screen of a phone.

What we fix

Better in person than online?

Most people find you on their phone, often from Instagram. Your site gets a few seconds to answer four questions. If it can't, they go back to scrolling.

  1. Who is this for?

    “Transform your life” headlines that could belong to any gym.

    Who you train, where, and how, in the first line.

  2. What does it cost?

    Prices hidden behind “contact us,” so people guess high and leave.

    Plans and prices on the page, with one plan highlighted.

  3. Why trust you?

    Your best client stories buried three pages deep, or missing.

    Real results and reviews right next to the booking button.

  4. What do I do next?

    A contact page, a DM link, and a form that goes nowhere.

    One action everywhere: book the intro call.

How it works

We redesign first. You pay only if you want it.

Hiring a web designer usually means paying before you see anything. We do it the other way around: your new site exists before we ever talk price.

  1. Free

    We redesign your site

    We study your current site and Instagram, then build a new version. You don’t lift a finger.

  2. Free

    You see it live

    We send you a private link to your new site, clearly labeled as a concept. Browse it on your own phone.

  3. Free · 15 min

    Ask us anything

    Optional call to walk through what changed and why. No obligation, no hard sell.

  4. Only if you want it

    Make it yours

    $99 setup, then $99/month or $999/year. We put it live on your domain. Cancel anytime.

The full process and FAQ

Pricing

Free redesign. $99 to go live.

The redesign is free. If you want it live, it's $99 setup, then $99/month or $999/year. Cancel anytime.

The only plan

Your site, live and looked after

Free redesign. $99 to go live, then $99/month or $999/year.

$99 / month

$999 / year, saves $189 (about two months free)

Plus a one-time $99 setup fee. Cancel anytime.

  • Your redesigned site, live on your domain
  • Domain registered in your name
  • Hosting, SSL, and uptime checks
  • Text, photo, and price edits included, within reason
  • We keep your booking link and forms working
  • Take the site with you if you leave

Cancel anytime. No minimum term. Monthly plans stay live to the end of the current month. Yearly plans are non-refundable and stay live to the end of the paid year. Then the site goes inactive.

  • Redesign firstWe build your new site before you pay anything. You see it live at a private link.
  • Pay only if you want it$99 setup, then monthly or yearly. No build fee, no deposit.
  • Cancel anytimeNo minimum term and no contract to sign.
  • Yours to keepYour domain is in your name, and you can take the site with you if you leave.

Need something custom? Ask.

Get a free redesign

Work

Concepts, labeled as concepts.

We're a new studio. Until our first builds launch, our portfolio is redesign concepts of real trainer sites, made without their involvement and always marked that way.

Unaffiliated concept · not client work

Reno 1:1 personal trainer

A clear offer and real prices were on the original site, but buried. The concept puts the offer, proof, pricing, and a booking form on one scannable page.

Read the breakdown
Your site
Taking requests

Your site could be next

We take on a handful of free redesigns each month so each one gets real attention. Trainers and coaches in Reno, Sparks, or online.

Request a redesign

Who you'll work with

A small studio in Reno.

A desk by a window looking out over the Reno valley

Plate & Iron is run by Shawn Hansen. The person who reviews your site is the person who designs and builds it. No account managers, no handoffs.

We don't have a wall of testimonials yet, and we won't fake one. That's why the first step is a free redesign of your own site: you can judge the work before you spend anything.

  • Replies in 2 daysEvery request gets an answer within two business days, even if it's a no.
  • One clear price$99 setup, then $99/month or $999/year. No surprise invoices.
  • Honest labelsConcepts are always marked as concepts. We never claim a trainer as a client unless they are one.

Send your URL.
Get a redesign.

Free and no obligation. If you want it live, it's $99 setup, then $99/month or $999/year.

Get a free redesign